We will achieve our vision by continuously adding to our historical strengths and values :
- Nurturing a performance culture throughout the Group, where managers think and behave as entrepreneurs.
- Seizing strategic growth opportunities in our existing core businesses and through mergers and acquisitions.
- Setting the Salam standards for quality and service excellence in all Group Activities.
- Managing our businesses with integrity and transparency.
We will measure our success by ability to :
- Achieve sustainable, profitable growth
- Create long - term value for our shareholders
- Be the preferred partner of our customers and suppliers
- Develop our people and the communities in which we operate