Salam aims to become one of the most successful diversified public shareholding companies in the Middle East, an inspiring example for regional family groups.


We will achieve our vision by continuously adding to our historical strengths and values :

  • Nurturing a performance culture throughout the Group, where managers think and behave as entrepreneurs.
  • Seizing strategic growth opportunities in our existing core businesses and through mergers and acquisitions.
  • Setting the Salam standards for quality and service excellence in all Group Activities.
  • Managing our businesses with integrity and transparency.

We will measure our success by ability to :

  • Achieve sustainable, profitable growth
  • Create long - term value for our shareholders
  • Be the preferred partner of our customers and suppliers
  • Develop our people and the communities in which we operate

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